Diamond shapes: round, oval, pear and more
Round, oval, pear, marquise, emerald and more: a guide to diamond shapes, with tips to help you choose the one that suits you.
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How lab-grown diamonds are made
From carbon to diamond in a few weeks: how the HPHT and CVD methods work, and what does and does not change in a lab-grown diamond.
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The 4 Cs of diamonds, simply explained
Cut, colour, clarity and carat: what each of the 4 Cs of diamonds means and how to balance them when choosing a piece of jewellery.
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How to find your ring size (and get it right)
Three simple ways to measure your ring size at home, plus a conversion chart between European, UK and US ring sizes.
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The Loots family: five generations of Antwerp diamond dealers
Five generations in the diamond trade in Antwerp. Discover the story of the Loots family and how LOU JEWELS was founded by Bart and Melissa.
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Natural or lab-grown diamond: which should you choose?
Same composition, same hardness, same sparkle. What sets a natural diamond apart from a lab-grown one — and how to choose.
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Gift guide: jewellery for every occasion
Birthdays, engagements, new babies or special dates: how to choose the right piece for every moment.
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How to care for your gold and diamond jewellery
Simple habits that keep gold and diamonds sparkling for generations: how to store, clean and protect your pieces.
